2024's 5 Best Hydrating And Moisturizing Masks On The Market
How To Pick A Hydrating Face Mask That Works And Get It At A Great Price
What are the best hydrating masks for your face?
Does your skin feel dry, flaky and uncomfortably tight despite lathering "hydrating" products all the time? We all know how common this skin type is and the abundance of products available in the market to treat it. But, clearly, not all of them work.
Dry skin occurs when the skin doesn't have enough moisture or oil, which can be caused by a variety of factors including genetics, environmental conditions, or aging. When the skin is dry, it can become flaky, rough, and itchy, and may even develop fine lines and wrinkles over time.
A hydrating face mask can help to replenish the moisture that is lacking in dry skin. The right mask for this skin type typically contains ingredients like hyaluronic acid, glycerin, or aloe vera that can help to attract water to the skin and lock it in. This helps to improve the skin's hydration levels and make it feel softer and smoother.
Additionally, some hydrating face masks may contain other beneficial ingredients like antioxidants, vitamins, or plant extracts and essential oils that can help to soothe and nourish the skin, and provide additional benefits like brightening or anti-aging effects.
The best face masks deliver results, not just promises, and offer noticeable hydration and nourishment to the skin almost instantly. Brownie points if they contain natural ingredients, vegan and cruelty-free ingredients instead of harmful chemicals, artificial fragrances or fillers.
Here, we’re breaking down the positives and negatives of 5 of the top hydrating and moisturizing face masks that deliver almost immediate results. Our testers and a professional team tried, reviewed and researched an array of products to narrow this list down to the TOP 5 hydrating and moisturizing face masks on the market.

Model Off Duty Beauty
Clarifying Age Reverse Mask
- High-Quality Ingredients
- Risk-Free Trial
- Affordable Price
- Powerful Testimonials
- Reputable History
The Clarifying Age Reverse Mask by Model Off Duty Beauty is a complexion-perfecting concoction of skin-benefitting ingredients. Perfect for dry skin, the non-drying face mask is non-comedogenic and is efficient in hydrating and smoothening the skin. Its vitamin C and niacinamide content also brighten while nourishing the skin with aloe vera and jojoba oil extracts. You can now see why this is a cult favorite and recommended by dermatologists.
This could be one of the if not the only best face masks with the highest consumer 5-star feedback rate. Out of all the products researched and tested, Model Off Duty Beauty Clarifying Age Reverse Mask impressed our experts with their innovative and high-quality formula. The results were exceptional in retaining moisture and keeping the skin supple.
Hand-selected all-natural ingredients like antioxidant-rich green tea contains EGCG that eliminates wrinkle-causing free radicals and promotes cell regeneration, while keeping your skin firm, elastic, and calm. While the deep cleansing activated charcoal formula rinses away dirt, hydrating hyaluronic acid soothes the skin and ensures the skin remains supple and balanced. The vitamin C-rich cleanser is gentle yet efficient in cleansing and delivering an undefeated glow.
Model Off Duty beauty is a clean, cruelty-free, vegan, and all-natural brand with pride, along with its recyclable packing. The face mask is gentle, natural, and non-comedogenic, making it suitable for most skin types especially dry skin.
The product has multiple positive reviews on both platforms, easily making it a consumer-favorite vegan face mask!
They offer a 30-day Risk-Free 100% Money Back Guarantee.
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Pros
- Green Tea protects the skin and keeps it supple.
- Nourishing ingredients like Hyaluronic acid, intensely hydrate the skin.
- The face mask is non-comedogenic.
- Vitamin C visibly improves the overall appearance of the skin.
- Activated Charcoal deep cleanses the skin without stripping it of its natural oils.
- It reduces the signs of aging.
- Clinically tested and developed by skincare experts for the highest quality
- The ingredients used are natural and synthetic-free
- The face mask is Non-GMO, Paraben Free, Phthalate Free, and Non-Toxic.
- The product is vegan and cruelty-free.
- The brand uses recyclable packing and sustainable.
- Several positive reviews make it evident that the face mask is a cult favorite.
- The clean formulation is suitable for any age or skin type.
- Made in USA
- It gives you smooth, cleansed and supple skin
- The company offers free shipping and a 30-day money-back guarantee
Cons
- High product demand may create out of stock issues

LANEIGE
Water Sleeping Mask with Squalane
The Water Sleeping Mask is designed to hydrate and nourish the skin while you sleep. It is formulated with a range of beneficial ingredients, including squalane that helps to deliver long-lasting hydration to the skin.
It also contains a range of antioxidants and botanical extracts, such as evening primrose extract and apricot extract, which help to soothe and protect the skin from environmental stressors.
The mask is lightweight and non-greasy, so it won't feel heavy on your skin. It is also formulates without parabens, sulfates and phthalates that are harmful for the skin.
However, the product lightweight but it may seem sticky. Despite its claims the product is not hydrating enough for extremely dry skin.
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Pros
- Hydrates the skin, leaving it feeling soft, smooth, and supple.
- Contains squalane that can help hydrate and protect the skin.
- Moisture Wrap technology helps to deliver long-lasting hydration to the skin.
- Contains antioxidants and botanical extracts that soothe and protect the skin from environmental stressors.
- Lightweight and non-greasy formula.
- Suitable for all skin types, including sensitive skin.
Cons
- Some people may find the texture to be sticky or tacky.
- May not provide enough hydration for extremely dry skin.

Fresh
Mini Floral Recovery Overnight Mask with Squalane
The overnight mask works during the late hours to provide intense moisture and nourishment to the skin and deliver a supple and bright complexion by the morning.
The botanical extracts soothe and improve the skin's texture, while squalane leaves the skin feeling smooth, plump and soft.
The vitamin C content in the face mask brightens the skin visibly to deliver a radiant well-rested glow.
The mask is formulated with clean ingredients that are paraben-free, sulfate-free, and phthalate-free.
However, the product is not completely non-comedogenic. Even though the face mask is formulated to soothe and calm sensitive skin, the added fragrance could cause irritation and increase the signs of sensitivities.
The product is also thick and not as fast-absorbing which could lead to product wastage on the pillow instead of seeping into the skin and working overnight.
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Pros
- Squalane hydrates and delivers plump skin.
- Floral extracts reduce redness.
- Peony and Cherry Blossom extracts improve the skin's tone and texture.
- The face mask is formulated with clean ingredients.
- The product uses paraben-free, cruelty-free and sulfate-free ingredients.
- Vitamin C illuminates the skin and delivers a well-rested glow.
- The product has skin healing abilities.
- The formulation keeps the skin nourished and balanced.
Cons
- The product is not completely non-comedogenic.
- The formula is thick and slightly sticky.
- Added fragrance can cause irritation.
- The face mask is also not as fast-absorbing for being an overnight mask.

Origins
Drink Up™ Intensive Overnight Hydrating Mask with Avocado & Swiss Glacier Water
The face mask is designed to provide deep hydration to the skin while you sleep. It contains a blend of natural ingredients, including avocado oil, mango butter, and Swiss glacier water, that help to moisturize and nourish the skin.
The mask also contains apricot kernel oil, which helps to soothe and protect the skin.
The lightweight, non-greasy formula absorbs quickly into the skin, so it won't leave any residue on your pillow.
It claims to be suitable for all skin types. However, the product contains fragrance which could irritate sensitive, dry skin types. The formulation is thick and not easy to apply.
The face mask also does not seem to be suitable for extremely oily skin and is slightly comedogenic.
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Pros
- Provides deep hydration and nourishment to the skin while you sleep.
- Packed with natural ingredients
- Avocado oil, Swiss glacier water, mango butter, and apricot kernel oil deeply hydrate and nourish the skin.
- It is lightweight
- Has a non-greasy formula
- The face mask is quick-absorbing.
- Has a pleasant, subtle scent.
Cons
- Some consumers may find the thick texture of the mask difficult to apply.
- The mask may not be suitable for those with extremely oily skin.
- Contains fragrance, which may be irritating for some people with sensitive skin.

Kiehl's Since 1851
Ultra Facial Overnight Hydrating Mask with 10.5% Squalane
This consumer-favorite overnight face mask hydrates the skin and nourishes it with its 10.5% squalane content to minimize visible dryness and flakiness.
The product is cruelty-free that is free of fragrance, sulfates, phthalates, parabens, and mineral oils. The ingredients are also vegan, clean and gluten-free.
Sugarcane-derived squalane stabilizes the lipid barrier overnight and renews the skin to feel fresh and supple in the morning. However, the renewed formula of the product lacks the efficacy of the previous formulation.
The balm-to-oil consistency is quite thick and heavy for those with oily skin. The new formula sits on the skin and seeps into the pillowcase overnight instead.
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Pros
- Squalane delivers plump and nourished skin.
- The product is good as a winter face mask and for extremely dry skin.
- Free from sulfates, phthalates, and parabens.
- The product is vegan, gluten-free, and cruelty-free.
- The product is free from synthetic fragrances.
Cons
- The consistency of the balm-to-oil product is waxy even after rubbing onto the skin as instructed by the brand.
- The mask could be too thick for those with oily skin.
- The new formula is not as effective as the previous one.
- The face mask does not absorb well.