2024's "5 Best" Brightening Serums On The Market

While several skincare and beauty trends come and go, healthy, glowing and dewy skin will never go out of trend. Whether a skincare enthusiast or not, everyone wants clear skin that radiates a head-turning glow.

Plenty of skincare products can claim to deliver blinding radiance but not every product that claims to do so, in the vast ocean of skincare products, works as well as the others. Some might revive your dull skin only to revert to its lackluster self in mere minutes. The right face serums can brighten your skin for longer hours. These face serums need not necessarily be bank-breaking either. But looking for the perfect brightening face serum can seem to be more challenging than you would have thought.

But, we found that many serums in the industry, regardless of how big the brand is, had questionable ingredients along with other red flags that could be increasing your skin concerns rather than eliminating them.

A good number of products, even from well-known brands, do not show any drastic results for their premium price points. Even with patented formulations, they fail to deliver results.

Our team of researchers and testers researched and tried hundreds of face serums on the market to find the best of the best. Testers looked at various factors, including company ethics, quality, efficacy, results, and value. They also looked for the most effective moisturizers and other skin-benefitting ingredients. These “Top 5” brightening face serums stood out.

How Can A Serum Help Your Skin?

Serums are one of the best products that are packed with several skin-benefitting ingredients in the right proportions to deliver faster and more prominent results.

This is because serums are high concentrations of active ingredients. They are packed with skin-benefiting ingredients like Niacniamide, Alpha Arbutin, Seaweed, Vitamin C, Turmeric, Hydrangea, and Hyaluronic Acid, with most of the fluid eliminated from the formulation, thus, increasing the potency of the product on your skin. They can be easily absorbed by the skin and use its high concentration of nutrients to target various concerns and deliver a bright, flawless complexion.

What Kind Of Serum To Pick?

Serums consists of skin tone-evening and brightening ingredients packed into a small concentrated formulation that requires a single drop to work its benefits on your skin. This single drop must consist of as many nutrients and skin-benefiting ingredients as possible for the maximum benefit of your skin.

While it is unsaid, opt for a natural, clean and sustainable serum that is formulated with vegan, cruelty-free, paraben-free and gluten-free ingredients sourced from nature. 

It is better to avoid serums with synthetic ingredients and fragrances to help your skin retain its natural moisture and keep it balanced without causing irritations.

How To Find The Best Brightening Face Serums?

Searching for the best brightening face serums among thousands of serums can be a mammoth task if you do not know what, where, and how to look. So, we are going to tell you exactly how you can discover these skin-brightening gems.

• Review other reviews. Customer reviews on the brand’s website can give a lot of insight into the product and its efficiency. Although some reviews could be solely for advertisement purposes, a product with several reviews is highly likely to be accurate and honest.
• Money-back guarantees by the company ensure security and increase the trust consumers are willing to put in the product.
• Third-party testing by the company can be expensive for them, but it ensures quality control and supports the promises of the results the serums claim to deliver.

Choosing the right serum seems like a taxing task, especially with thousands of ineffective products in the market. While there could be false advertising, customer reviews never lie. So, we have tested these products and sorted through multiple trustworthy reviews to give you our top picks along with their pros and cons.